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Every morning I leave my house and above the front door is a plaque that reads “Carpe Diem”; Latin for “Seize the Day”. This has been mine and T’s mantra for a few months now. We have realized that this is the time to take risks and embrace our opportunities. The beaches are all doing well and are performing beyond expectations. Everyone is still going nuts about the new Cary location and how beautiful it is. So, with that being said, I’m bored. Bored as in, where do I take this business to now? I figured out I could handle four locations and now I’m ready for five…time to strike while the irons hot, if you will.
I don’t know why I can’t just rest and slow down; I guess it’s just not in me, I need to be going, going, going: moving & shaking!!! That’s what I am supposed to be doing at 31 years old, right? Here I have this successful business model and now I just need to duplicate it over and over again as much as I can. I say “I”, but really I mean us. I am surrounded by a group of amazing girls that I could not do this without. Don’t be fooled, I just surround myself with a team of smart women who make me look good; A team that depends on me to make the right decisions and help lead them to success. That is a HUGE weight to carry, especially when you love your employees as if they were your own. I know that I am the one they look to for guidance and security. That’s why when I start to lose it, Kristina (my ace) gets frantic, she figures if I’m stressed and concerned then something must really be going down. So, we here at Jill’s Beach are kind of in limbo about opening a new store: when to do it and where to do it. We are all hungry and ambitious, ready to take the tanning industry by storm; A group of young educated women in business to do business and be the best at it! Wow, that was really ambitious!!!
Anyhoo, back to the possible new location…There are two areas that interest me, however, we can’t do them both; so how does a girl decide? How do I figure out the better opportunity? That is the ultimate question. I guess you follow your gut…right?? Your gut and some good advice from other successful people. My gut has a clear instinct on which area is better but the actual location is not quite as good as the other one. See the dilemma? And then there is always that pesky little thing called self-doubt. What if I choose a bad location? What if the market crashes? What if? What if? What if? What if I quit doubting myself and just take the chance? Put it all the line, because this, my friends, is truly the one that can make or break us. I know I said that about Jill’s Beach 4, but this time the fifth one will absolutely exhaust every resource, every penny and every bit of time Kristina and I have left. So this move must be strategic and absolutely be the correct one; there is no room for error. Geez! Talk about laying it on thick; that almost brought me down. Tomorrow Big John and I are going cruising, we are gonna put the top down on Hercedes (happy 30th to me from me) and scope out both areas, or as he likes to call it, “do some sniffing.” Either way the time is now and it’s time for me to “Carpe Diem.” I’ll keep you posted and let you know where we decided when the lease is signed because until then, “loose lips sink ships” and I’m not that great of a swimmer J . xoxo Jill |
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